A new study suggests girls as young as six years old are finding value in appearing sexy.
Researchers at Knox College in Illinois used paper dolls in a study of six to nine-year old girls. They asked the girls which dolls they wanted to play with or look like and the majority chose a more scantily clad doll most often.
Seventy-two percent of the girls also figured the "sexier" doll would be more popular than a doll that was slightly more covered up.
Interestingly, girls who were involved in a dance studio chose the non-sexualized doll more often. Researchers say dance and other sports may be associated with a better body image in females.
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